 | News |
|
HOME | NEWS | BOLLYWOOD | MOVIES | CRICKET | DIWALI | HOROSCOPE | E-CARDS | COOKING | BABY NAMES | JOKES | E-MAIL ALERTS | ||
InDepth headlines national business sports cricket regional entertainment technology world travel autos health | in-depth coverage > Sachin Tendulkar > Pepsi drops Sachin Tendulkar 11.00 IST 08th July 2008 By Agencies 
Completing a phase-out of its aging cricket brand ambassadors, soft drinks major has dropped master blaster Sachin Tendulkar, whose long-standing contract with the company expired in May.The dropping of Tendulkar comes on the backdrop of Pepsi axing the other two members of the Indian batting trioka -- Rahul Dravid and Sourav Ganguly -- earlier this year. Industry sources said Pepsi did not renew the contract with Tendulkar, who has been their brand ambassador since the 90s, following its decision to focus on younger cricketers. "The decision was also influenced in a big way by a premium demanded by the batting maestro," the sources added. As per market estimates, Tendulkar with a fee ranging between Rs 3-4 crore for endorsement per brand annually has been the most highly paid cricketer of his generation. When contacted Pepsi officials refused to comment or clarify if the company has not renewed the contract. Tendulkar's manager, the World Sport Group, was not available for comments despite repeated attempts. Pepsi had made it clear its intention to go with youngsters as part of a new campaign for 2008, 'Yeh hai Youngistaan Meri Jaan' and roped in Ishant Sharma and Rohit Sharma while dropping Dravid and Ganguly. Hinting the company was having second thoughts over Tendulkar's contract, in an earlier interview in April, PepsiCo India Executive Director Punita Lal had said: "Its about how much you (as a company) can afford and how many new faces you want to introduce". in-depth coverage > Sachin Tendulkar > |
Marigold (Review) The Last Legion (Slideshow) Chak De India (Review) Ram Gopal Varma Ki Aag (Slideshow) Sachin Tendulkar makes Atherton eat his words Sachin Tendulkar joins 11,000 Test run club Sachin Tendulkar becomes third highest run-getter Sachin Tendulkar stills dreams about century at Lord's Tendulkar to go in Tests with confident frame of mind I am nowhere near the final stop yet: Sachin Tendulkar Sachin Tendulkar closes in on Waugh’s Test aggregate Aviva Life signs Sachin Tendulkar as brand ambassador I am unfazed by criticism: Tendulkar Sachin Tendulkar becomes first player to score 15,000 ODI runs Sachin's views on keeping Indian cricket at pace with times Tendulkar back into top twenty Entertainment Marigold : Movie Review When Salman and Ali Larter went Jet Skiing Ayesha Takia and Akshay Kumar in a supernatural thriller Sushmita Sen dating Dia Mirza's ex 'The Last Lear' selected for Toronto Film Festival |
