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InDepth headlines national business sports cricket regional entertainment technology world travel autos health | in-depth coverage > Cricket World Cup 2003 > World Cup was not properly marketed: Dalmiya 10.51 IST 28th June 2003 By IndiaExpress Bureau In an apparent bid to counter the possible damage claim by the International Cricket Council (ICC), the Board of Control for Cricket in India (BCCI) on Friday said the recent World Cup was not "properly marketed resulting in substantial revenue losses." The Board president Jagmohan Dalmiya told newsmen in Kolkata that the Board would put the ICC Development International (IDI), the marketing arm of the world body, on notice in this regard. "We have done our homework and found out that marketing (of the World Cup) by the Global Cricket Corporation (GCC), sponsorship right holder of the World Cup, was too little. It could have been much more," Dalmiya said. The board president returned early this week after attending the IDI board meeting in Monaco where it was decided to withhold India's guarantee money of approximately 9 million dollars for possible damage claims by GCC for violation of ambush marketing clauses by Indian players. Dalmiya claimed that GCC was given right for marketing the World Cup for a minimum guarantee of 550 million US dollar despite a higher bid of 666 million US dollar by Zee TV. "At the outset there was a loss of 116 million US dollar as it was thought at that time that GCC will do a better marketing of the World Cup so that ICC will earn more," he said adding "but they (GCC) failed to do proper marketing and we as partners in IDI cannot remain silent." When asked why part of the guarantee money of India was not released by IDI as it was done in the case of Sri Lanka, England and New Zealand, he said that it was done on the principle that claim would be less than the guarantee fund retained by the world body. in-depth coverage > Cricket World Cup 2003 > |
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